市场营销活动主要是指在变化的市场环境中,为了满足消费者的需要和欲望,通过交换和创造商品及价值,完成企业目标,增加企业经济利润的社会过程和管理过程。企业的市场营销活动要根据企业的实际情况,围绕着诸多不同项目,采取相应的市场营销策略,进行不同的市场营销组合,从而完成企业的营销目标。企业要想保证高质量的市场营销活动,必须做好基于市场营销角度的项目管理,充分发挥项目管理在市场营销实践中对企业资源的计划、组织和控制作用,使其满足项目的技术、成本和时间等方面的要求,提高企业管理水平和经济效益。本文在此,探讨一下项目管理在市场营销中的应用。 Marketing activities mainly refers to the social process and management process in a changing market environment to meet the needs and desires of consumers, to accomplish business goals by exchanging and creating goods and values, and to increase the economic profit of enterprises. Enterprise marketing activities according to the actual situation of enterprises around many different projects, to take the appropriate marketing strategies, different marketing mix to complete the marketing goals of the enterprise. Enterprises in order to ensure high-quality marketing activities, project management must be based on marketing point of view, give full play to project management in the marketing practice of enterprise resources planning, organizing and controlling the role to meet the project’s technology and cost And time requirements, improve business management and economic efficiency. This article here, to explore the application of project management in marketing.