从品牌传播的角度来看,微电影的意义显然并不在于它是拉长的广告片或者缩短的电影,而是对于品牌传播原有方式的颠覆——单纯的广告变为具有吸引力的生动且丰富的内容,对于消费者强制性的灌输变为他们主动的索求。因此,以互联网视频点击观看为主导 From the point of view of brand communication, the obvious meaning of micro-movie is not that it is an elongated commercial or a shortened movie, but a subversion of the original way of brand communication - the simple advertisement becomes attractive and vivid And rich content, for the mandatory infusion of consumers into their initiative request. Therefore, the Internet video click to watch as the leading