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近年来在中国市场,特别是快消品行业中的饮料产品市场销售情况呈持续上升趋势,各大饮料品牌不论国际、国内都在争取扩大产品市场份额,提升产品的市场占有率。要实现上述目的,就不可避免的需要加大品牌在市场的各方面资源投入。同时,为保障市场资源投入的有效落实,促进市场的健康良性发展,公司财务部必须制订相应的市场资源检查制度,从而确立财务部门在资源投入过程中扮演的角色和发挥的作用,这也是目前快消品公司财务部的重点工作内容。
In recent years, the sales of beverage products in the Chinese market, especially in the FMCG industry, have been on the rise. The major beverage brands, both at home and abroad, are striving to expand their product market share and increase their market share. To achieve these goals, it is inevitable to increase brand investment in all aspects of the market resources. At the same time, in order to ensure the effective implementation of market resources and to promote sound and healthy market development, the Company’s finance department must formulate corresponding market resources inspection systems so as to establish the role and role of the financial department in the process of resource investment. At present, FMCG company’s finance department’s key work content.