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本文通过剖析移动游戏IP(知识产权)热的深层原因和滥用IP的风险研究了优质IP的规律,重点关注了IP的衍生能力,并结合大数据分析手段和作者十余年的相关从业经验,提出了一套面向移动游戏革新的IP开发策略。
This paper studies the law of high quality IP by analyzing the deep reason of mobile game IP (intellectual property) heat and the risk of misusing IP, with a focus on the derivation of IP. Combining with the big data analysis method and author’s relevant experience of more than ten years, Put forward a set of IP development strategy for mobile game innovation.