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《商业周刊》是目前台湾财经类杂志领导品牌,也是台湾发行量最大的财经杂志。《商业周刊》2002成功广告案例客户名称:巴佛餐厅活动日期:2002年9月-10月活动目的:以“品味生活”专辑的方式呈现,将此经营团队及餐厅的质感强化。策略考量:客户原先不相信杂志媒体的影响力,只在直投 DM 发放上投资。经《商业周刊》于是广告部提案推荐刊登“品味生活”专辑,说服客户新开幕的高级餐厅应运用知名度及影响力高的媒体来表现餐厅的高贵质感,并利用呈现“品味生活”专辑的其他客户来互相衬托以达到宣传的目的。效益结果:餐厅询问电话达70多人,还有艺人曾宝仪因阅读《商业周刊》而前去用餐,巴佛餐厅总经理高兴地表示,《商业周刊》广告效果很好,其回客率高达八成。客户名称:上海棕榈泉
BusinessWeek is currently the leading brand of financial magazine in Taiwan and the largest circulation magazine in Taiwan. BusinessWeek 2002 Successful Advertising Case Customer Name: BaFoo Restaurant Date of Activities: September-October 2002 Purpose: To enhance the texture of the management team and restaurant by presenting the album “Taste Life”. Strategic considerations: the original customer did not believe the media magazine influence, only in the direct investment in DM on the investment. After the “Business Weekly”, the Proposal of the Ad Proposal will publish the album entitled “Taste of Life” to persuade customers that the newly opened high-class restaurant should use the well-known and influential media to express the noble taste of the restaurant and make use of the “ ”The album’s other clients set off each other for advertising purposes. Benefit Results: The restaurant asked about 70 people on the phone and the artist Zeng Baoji dined after reading BusinessWeek. The general manager of the BaFao Restaurant said happily that BusinessWeek did a good job of returning advertisements at 80% . Customer Name: Shanghai Palm Springs