论文部分内容阅读
根据开卷的数据,河南科技社手工图书占据细分市场40%以上的份额。在图书之外,该社积极介入手工制造产业,通过拓展产业边界发掘新的利润增长点。在工业时代之前,制作手工产品的水准是考量一名家庭女性的重要标尺。之后,工业化大生产极大地提升了生产效率,各种工业产品以更低廉的价格、更美观的形象取代手工作品,而使一代女性从手工制作中解放出来。在商品经济高度发达的今天,手工生活用品由于其所凝聚的温暖情谊和手工制作时的静逸安然重新获得时尚人士的青睐。在这种情怀的驱动下,
According to the open book data, Henan Science and Technology Society manual books occupy more than 40% market share. Outside the book, the agency actively intervened in hand-made industries and explored new profit growth points by expanding industrial boundaries. Before the industrial age, the quality of handmade products was an important yardstick for considering a family woman. Since then, industrialized large-scale production has greatly enhanced the efficiency of production, and various industrial products have replaced handmade works with cheaper prices and more beautiful images, thus liberating one generation of women from handmade production. In today’s highly developed commodity economy, hand-made daily necessities regain the favor of fashion people due to the warmth of their cohesion and the tranquility of hand-made. Driven by this feeling,