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语言是一种特殊的社会现象,语言的社会功能中最基本的是信息传递功能。店铺名称作为一种社会语言,是一个城市、一条街道的显性文化符号。本文以大连市西安路罗斯福购物中心为例,收集其店铺名称,从语音、文字、词汇、语义及语用的角度,分析其店铺名称的语言特色。店名的语言学分析既能丰富语言的本体研究,又能拓宽语言应用研究的视野,对词汇研究、社会语言学研究及语言规范化研究都有重要作用。
Language is a special kind of social phenomenon. The most basic of the social functions of language is the function of information transmission. As a social language store name, is a city, a street of the dominant cultural symbols. Taking the Roosevelt Shopping Center in Xi’an Road, Dalian as an example, this article collects the names of its stores and analyzes the language features of its store names from the perspectives of voice, text, vocabulary, semantics and pragmatics. The linguistic analysis of the store name not only enriches the ontology of language but also expands the field of vision of applied linguistics and plays an important role in the research of vocabulary, sociolinguistics and linguistic standardization.