英国科技杂志《Wired》总编辑克里斯安德森(Chris Anderson)曾提出过“长尾巴理论”:只要通路够大、进销存通畅、抓到对的顾客,那么,那些看似销量不佳的商品,也能涓滴成河、汇成庞大的销量。这就意味着只要瞄准市场(哪怕看起来很小的市场),利用网络这个工具,你就能获得足够的利润。开网店就是其中的代表…… Chris Anderson, chief editor of the British technology magazine Wired, has put forward “long-tail theory”: as long as the access is large enough and the in-stocking is smooth and catches the right customers, then those who seem to be selling poorly Commodity, but also trickling into the river, sink into a huge sales. This means that if you target the market (even if it looks like a small market), you can make a profit by using the Internet as a tool. Open shop is one of the representatives ......