“倘你是猪,我们还有什么可说的?”3月29日,在如意·2015中国服装论坛上,许小年教授针对流行语“处在风口上,猪都会飞”这句话如此反问道。许小年用非常直白的话语阐述自己的观点,企业应该追求价值,而不是只为赚钱。寻找风口,确实可能赚钱,一旦风停了,猪就会摔死。赚钱不会产生价值,但创造价值一定会赚钱。如何创造价值的手段,就成为独一无二的核心竞争力。创新就是要不断地制造进入壁垒,形成局部和部分优势,这样才有定价能力,有利润。过去我们的长项是控制成本,而新常态则意味着从控制成本到提高价值。对正处于转型升级关 “If you are a pig, what else can we say? ” March 29, at the wishful China Fashion Forum 2015, Professor Xu Xiaonian buzzwords for the buzzword “in the outlet, pigs will fly,” the phrase So anti-asked. Xu years with very straightforward discourse to explain their own point of view, companies should pursue the value, not just to make money. Looking for the outlet can indeed make money, once the wind stopped, the pig will fall to death. Making money does not produce value, but creating value will make money. How to create value means to become a unique core competitiveness. Innovation is to continue to create entry barriers, the formation of partial and some advantages, so as to have pricing power, profit. In the past our long term is to control costs, and the new normal means from controlling costs to raising value. Right in transition to upgrade off