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随着新媒体的普及和丰富的应用,以移动互联网技术推动建设的新媒体平台改变了原有的媒体格局,媒体的变革时代到来,传统媒体逐步向新媒体转型,其生存与发展的重点在于创新信息传播方式、掌握新媒体的传播途径和规律,快速有效地与新媒体进行融合发展。促进传统媒体与新媒体的融合发展,在新形势的传播环境下,传统媒体节目的制作趋向社会化,服务形式和传播方式的多样化,构成了发展和价值共赢的发展格局。传统媒体要借力于多行业、多媒体的合作创新经营模式,将分散、单一的传统模式向规模化、密集化的新媒体方向转变,以推动传统媒体的自身成长和市场空间的拓展,使传统媒体能够体现移动媒体、交互媒体的应用方式,迎合现代受众的应用需求,促进自身和新媒体的融合发展。
With the popularization and rich application of new media, the new media platform driven by mobile Internet technology has changed the original media landscape. With the advent of the media revolution, the traditional media has gradually transformed itself into new media. The emphasis of its existence and development lies in Innovate ways of information dissemination, master new media channels and laws of dissemination, and integrate with new media in an efficient and rapid manner. Promoting the integration and development of traditional media and new media, the production of traditional media programs tends to be socialized, the service forms and the diversification of modes of communication under the environment of the new situation have formed a development pattern of win-win development and value. Traditional media should make full use of the multi-industry and multi-media cooperation and innovation management mode to shift the scattered and single traditional mode to large-scale and intensive new media so as to promote the growth of traditional media and the expansion of market space, The media can reflect the application of mobile media and interactive media, meet the application needs of modern audiences, and promote the integration and development of itself and new media.