在互联网极度发达并快速渗透的当下,传统行业被颠覆的同时,无数新兴的行业如雨后春笋般涌现。中国酒业作为传统行业最庞大的代表,虽然互联网对大多数酒企的影响不太明显,但给渠道终端带来的变革可谓是十分突出,各种新兴的酒业电商不断侵蚀传统终端的生存空间,迎合现代人网购的消费习惯和消费需求。这可以说是给处在转型期的酒企提供了更多渠道的选择,提供了更多销售产品的有效方式。酒业电商的革新然而酒业电商的出现只是革新了酒企的渠道模式,并未改变传统终端的本 At the moment when the Internet is extremely developed and rapidly infiltrated, numerous traditional industries have been overturned and numerous emerging industries have sprung up. Although China’s wine industry as the largest representative of the traditional industries, although the impact of the Internet on most wine companies is not obvious, the changes brought to the channel terminals can be described as very prominent, a variety of emerging liquor business continue to erode the traditional terminal Living space, catering to modern consumer habits and consumer demand. This can be arguably the option of providing more channels for wine companies in transition, providing more effective ways to sell their products. However, the emergence of liquor business has only innovated the channel model of wine enterprises and has not changed the traditional version of this