论文部分内容阅读
文艺演出是特殊的商品,其特殊性主要表现在其不仅要满足广大消费者的需求,还要符合先进文化的前进方向;其商品性,主要体现在它也要考虑供求关系、投入与产出、成本与效益,具有一般商品最基本的特征。那么,究竟如何经营好这种特殊商品?这是演出业内人士普遍关心并苦苦思索的问题。本文仅从无锡锡剧《珍珠塔》经营的个案进行分析,力求从中找出具有普遍指导意义的东西,为演出业的产业化经营敲敲边鼓。
The performance of theatrical performances is a special commodity, whose particularity is mainly manifested in that it not only meets the needs of consumers, but also meets the requirements of the advanced culture. Its commercial nature is mainly reflected in its consideration of supply and demand, input and output , Costs and benefits, with the most basic features of the general merchandise. So how exactly do we run this special product? This is a question that the industry generally care about and think hard about. This article only analyzes the cases run by Wuxi tin opera “Pearl Tower”, and tries hard to find something of general guiding significance, to knock on the drum for the industrialization of the performance industry.