随着对外开放的不断扩大,不少发达国家向我国投资的方式已开始由输出产品、输出资金向输出商标品牌等无形资产悄然转变,图谋“吃掉”中国有竞争力的名牌。令人痛心的是,我国绝大多数企业对此竟麻木不仁:不以卖牌为悲,反以为喜!对此,许多经济学家正告企业界:长此以往,中国的品牌将被洋人“蚕食”殆尽!卖牌合资:华夏遍地起狼烟而今,为了求得合资成功而不惜出卖苦苦培植多年的名牌的现象,成为中国经 With the continuous expansion of opening up to the outside world, many developed countries have begun to invest in China by exporting products, exporting funds, and exporting intangible assets such as exporting brand names. They have sought to “eat” China’s competitive brand names. Sadly, most enterprises in our country are indifferent to this: they are not pessimistic and anticipatory, and many economists are telling the business community: In the long run, Chinese brands will be eaten by foreigners. "Exhaustion! Selling a joint venture: China’s cramming with smoke everywhere. In order to obtain a successful joint venture, it has not hesitated to sell the brand name that has been painstakingly cultivated for many years.