实践教学以真实的市场品牌产品为实践项目,让学生从蜗居的设计后台走向市场前台。通过详细的市场调查、专家讲座、活动策划、提案演示等多种教学实践手段,以多角色职能的转换体验,让学生认识调研策划的重要及对后期设计的影响和作用,增进学生对市场品牌及产品营销知识的学习理解,达到与市场深度的交流接触的教学目的和体验探索。 Practical teaching to the real market brand products for the practice of the project, so that students from dwelling design background to the market prospects. Through detailed market research, expert lectures, event planning, proposal presentation and other teaching practices, the multi-role function of the conversion experience to enable students to understand the importance of research planning and the impact on post-design and role to enhance student market brand And product marketing knowledge of learning to understand, to reach the depth of market contact with the teaching purposes and experience of exploration.