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文化软实力逐渐由单纯的概念向意义蕴藉跃升,形成了意味深长的表述和社会关系的实践建构,具有典型的话语特征。文化软实力包蕴的实践特质,不仅来自于该话语的实践理性,还更多地体现在文化软实力的自身功能上。文化软实力的意识形态特性体现在,它试图以一种更隐蔽且更有效的话语方式重新影响和建构人们的日常生活世界。
Cultural soft power gradually leaps from pure concept to meaning, forming meaningful constructions and practical construction of social relations, with typical discourse characteristics. The practical traits of cultural soft power include not only the practical reason of the discourse, but also the self-function of cultural soft power. The ideological character of cultural soft power manifests itself in trying to redefine and construct the world of daily life in a more covert and effective way of discourse.