品牌设计是生产者和消费者之间关于如何定义承诺与品牌含义的不断斗争的过程。要诠释卡尔·马克思(Karl Marx),关于他是谁,如何生活,买什么东西,每个人都有自己的想法,但是都会受到品牌广告、市场营销和宣传的影响。因此,品牌设计的艺术在于把握住品牌设计始终是一个双向的过程,是生产者和消费者之间关于如何用一种可信的方法定义品牌承诺的一个对话。任何一方都扮演着一个不尽相同却又至关重要的角色。 Branding design is the process of constant struggle between producers and consumers about how to define what a promise and brand mean. Explain Karl Marx about who he is, how he lives, what he buys, and everyone has their own ideas, but all are affected by brand advertising, marketing and advertising. The art of brand design, therefore, is that capturing brand design has always been a two-way process, a dialogue between producers and consumers about how to define brand promise in a credible way. Either side plays a different but crucial role.