近年来,博客、微博、微信等新媒体不断涌现,使得越来越多的传统媒体客户从线下走到线上,也给传统邮政业务特别是邮务类业务的经营带来了不小的压力。在此情况下,将新媒体技术与邮政传统业务的转型发展相融合,成为邮政未来发展的必然趋势。首先,邮政企业必然通过“通政、通商、通民”来实现经营转型,为政府搭建信息沟通的桥梁,延伸服务窗口;整合各专业、各板块的产品和服务资源,为企业提供综合营销服务方案;利用网络渠道, In recent years, new media such as blogs, Weibo and WeChat are emerging constantly, which make more and more traditional media clients go online from offline, bringing about not too small to the operation of traditional postal service especially postal service pressure. Under such circumstances, the integration of new media technology and the transformation and development of postal traditional businesses has become an inevitable trend in the future development of postal services. First of all, the postal enterprises will inevitably achieve business transformation through “government, trade and public relations”, build a bridge for information and communication for the government and extend their service window. They will integrate the resources of products and services of various specialties and sectors to provide a comprehensive Marketing service program; use of online channels,