论文部分内容阅读
茫茫商海中,每个企业采取的竞争方法和手段不尽相同。有的企业看到某地市场被同行所占有,于是就采取削价、代销、给回扣等手段,向那里进行低价倾销,到头来,一害同行,二害自己;还有的企业死抱着利润不放,只认钱,不认人,因而束缚了企业发展的手脚。这些企业往往心比天高,命比纸薄,欲速则不达。然而,常州常发动力机械有限公司的领导者,带领全体常发人,绕开以上两条道,独辟蹊径,把“顾客满意”定为他们追求的唯一目标,其效果又怎样呢?
In the business world, every company adopts different methods and means of competition. Some companies saw that the market of a certain place was occupied by their counterparts, so they took measures such as price cuts, agency sales, and kickbacks to carry out low-priced dumping there. In the end, they harmed themselves and harmed themselves; others still held profits. To hold on, only to recognize the money, not to recognize people, thus hampering the development of enterprises. These companies tend to have a higher heart than heaven, and their lives are thinner than paper, but their desire is not as fast. However, the leader of Changzhou Changfa Power Machinery Co., Ltd., led the general public to bypass the above two paths and set up a unique way to set “customer satisfaction” as their only goal. What is the effect?