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由世界黄金协会策划的K-gold18K金饰推广活动自2003年推出至今,因为以年轻时尚的形象改变了黄金以往传统保守的形象,迅速成为中国首饰市场增长最快的产品种类,也同时成为了中国珠宝业者竞相参与的一大重要年度推广盛事。2005年夏季的推广除继续展现K-gold领导潮流的时尚魅力外,将进一步强调黄金特有的内在感情价值的诉求,让年轻而又有品位的消费者透过每一天的K-gold金饰佩带,呈现她们的独特个性、人生态度与丰富的情感世界。此广告创意迅速赢得了行业内的一致赞同,为了迎接K-gold消费热潮的到来,世界黄金协会联合中国著名的金饰生产和销售企业,如北京菜百公司,欧罗普,上海东华美钻、老凤祥,老庙黄金,明牌首饰,天美钻以及香港周大福,JustGold(镇金店)做为指定零售商共同推出全新的K-gold系列,并与K-gold的发源地意大利金饰生产厂家进行了广泛的合作,为中国消费者奉献了最具世界流行指标的K-gold18K金饰。
The K-gold18K jewelery promotion project, curated by the World Gold Council, was launched in 2003 as it has changed the traditional conservative image of gold in a young fashion image and quickly became the fastest-growing product category in the Chinese jewelery market, An important annual promotion event for Chinese jewelery industry to compete. Summer 2005 Promotion Apart from continuing to showcase the stylish appeal of K-gold’s trendsetting trends, further emphasis will be placed on the appeal of gold’s intrinsic emotional value so that young and tasteful consumers can wear every day’s K-gold gold jewelery , Showing their unique personality, attitude toward life and rich emotional world. This ad creative quickly won the industry’s unanimous approval, in order to meet the arrival of K-gold consumption craze, the World Gold Council in conjunction with China’s famous gold jewelry production and sales companies, such as Beijing 100 companies, Europ, Shanghai Tung Wah Group of diamonds , Lao Fengxiang, Lao Miao Gold, Mingpai Jewelry, Tianmei Diamond and Hong Kong Chow Tai Fook, JustGold as designated retailers to jointly launch a new K-gold series, and the birthplace of K-gold gold jewelry manufacturer in Italy Conducted a wide range of cooperation for the Chinese consumers dedication of the world’s most popular indicator K-gold18K gold jewelry.