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当今社会,移动互联网技术已渗透到社会的各个行业。农业作为第一产业,当然也不例外。虽然网络经营方式的运用促进了农产业的发展,但是农产品运输成本高等因素制约着我国农产品网络营销的发展。因此,我们需要在分析了农产品网络营销近况以及存在的不足的基础上,提出创新农产品网络营销模式的对策。只有发现了问题,才能更好地解决问题。
In today’s society, mobile Internet technology has penetrated all sectors of society. Of course, agriculture as a primary industry is no exception. Although the use of network management mode has promoted the development of agriculture industry, the high transportation cost of agricultural products restricts the development of network marketing of agricultural products in our country. Therefore, we need to put forward the countermeasures to innovate the marketing model of agricultural products on the basis of analyzing the status quo and existing problems of the agricultural products network marketing. Only if we find the problem, can we solve the problem better.