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品牌战略下进行频道包装,已经成为电视行业的大势所趋。频道包装已经成为频道参与品牌竞争、增加广告收益、提高盈利能力的有力武器。阐述电视频道包装实施品牌战略的必然性;并对电视频道实施品牌战略的定位、内容和措施进行分析,提出了品牌战略下电视包装的竞争策略,以使品牌频道形象包装艺术能给电视观众更多美的享受。
Under the brand strategy of channel packaging, has become the trend of the TV industry. Channel packaging has become a channel to participate in brand competition, increase advertising revenue, improve profitability powerful weapon. Expounds the inevitability of the implementation of brand strategy in TV channel package; analyzes the positioning, content and measures of implementing brand strategy in TV channel, and puts forward the competition strategy of TV package under the brand strategy so as to make the brand channel image packaging art more capable for television viewers Beauty to enjoy.