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随着旅游业的发展,对导游员自身的职业素养有了进一步的要求,要求导游职业要规范化、科技化、知识化、多样化和高标化,而目前,我国的大部分导游员的自身素质依然不高,还存在诸多的问题,主要表现为知识缺乏、职业道德意识不强、职业定位偏差、缺乏文化底蕴、心理承受能力差等方面。而对导游员进行培训,加强资格考试的严肃性是非常必要的,是做好导游工作,提高导游员自身综合素质的有效措施。
With the development of the tourism industry, there are further requirements for the professional qualities of tour guides themselves. It is required that tour guides should be standardized, sci-tech, knowledgeable, diversified and highly standardized. At present, most tour guides in China themselves The quality is still not high, there are still many problems, mainly manifested as lack of knowledge, professional ethics awareness is not strong, professional positioning bias, lack of cultural heritage, poor psychological endurance and so on. It is very necessary to train the guides and strengthen the seriousness of the qualification exams. It is an effective measure to improve the comprehensive qualities of tour guides and guide them.