伴随着城镇化建设步伐的加快,城市文化传播和城市名片的构建已日益迫切地摆在我们的面前,如何正确理解城市文化传播中存在的问题及解决它们所需要的方略,已成为政府和文化传播者们急待解决的难题,本文就上述现象结合西安市城市建设与文化传播中所存在的问题论述了自己的观点,提出了解决的方法。 With the acceleration of the pace of urbanization, the spread of urban culture and the construction of business cards in cities have become more and more urgent in front of us. How to correctly understand the problems existing in urban cultural communication and the solutions they need to solve them has become the government and culture Communicators urgently need to solve the problem, this paper discusses the above phenomena combined with the existing problems in urban construction and cultural communication in Xi’an, and puts forward solutions.