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文中介绍了2015中国旅游科学年会概况,根据大会主题报告和分会场报告内容,对目前中国旅游创业创新发展与学科平台建设面临的机遇与挑战进行了论述。大会议题包括中国旅游研究与学科平台建设、“互联网+”时代的业态创新与理论构建、大众创业与新业态发育、市场主体创新与产业格局演化及旅游创业创新的学术审视,反映了当前国内经济转型时期对旅游创新创业发展与学科平台构建的最新探索。
This paper introduces the general situation of China Travel Science Annual Meeting 2015, and discusses the opportunities and challenges that China faces in terms of the innovation and development of tourism entrepreneurship and the construction of discipline platform according to the theme report and sub-venue report content. The conference topics include the construction of China Tourism Research and Discipline Platform, the format innovation and theoretical construction in the era of “Internet +”, the development of mass entrepreneurship and new formats, the innovation of the market entities and the evolution of industrial structure and the innovation of tourism entrepreneurship, reflecting the current The Latest Exploration on the Development of Tourism Innovation and Entrepreneurship and the Construction of Discipline Platform in the Period of Domestic Economic Transition.