推广会作为媒体的一种经营策略,已被广泛采用。为了取得好的效果,电视媒体都各尽所能、各显神通,充分利用这个平台展现自己,包括举办广告年度征订会、广告招商会、联谊会、数据推广会、频道推广会、专项行业会、服务性会议、网上推介会等等,在本地推广的同时走向全国,开展了一系列轰轰烈烈的媒体推广宣传运动。据统计仅2004年中在北京、上 Promotion as a media business strategy has been widely adopted. In order to achieve good results, the TV media are doing their best to make every effort to showcase themselves through this platform, including organizing annual advertising subscriptions, advertising and investment associations, fraternities, data promotion, channel promotion, special trade associations , Service conference, online promotion and so on, in the local promotion at the same time to the country, launched a series of vigorous media promotion campaign. According to statistics only in 2004 in Beijing, on