色彩具有审美认知性,对于书籍装帧设计中的色彩,同样可以给人带来感性与理性的审美体验。书籍设计教育家邱承德提出“没有装帧就没有书籍”。书籍装帧因其自身的特点,需要装帧设计来赋予书籍更多的美感。本文将结合书籍装帧设计中的色彩运用,来探讨其表现,挖掘书籍装帧设计中的色彩美。印刷业的发展,为书籍装帧设计带来了无限契机,而对于书籍间的竞争,更迫切需要从装帧设计的审美表现上来提升竞争力。书籍装帧是对书籍的一种美化手法,既要保护, Color has the aesthetic cognition, and the color in the design of the book binding can also bring the esthetic and rational aesthetic experience. Qiu Chengde, an educationist in the design of books, proposed that “there is no book without frames”. Book binding because of its own characteristics, the need to frame design to give more beauty books. This article will combine the use of color in book binding design to explore its performance and explore the beauty of color in book binding design. The development of the printing industry has brought endless opportunities for the design of book binding. For the competition among books, it is more urgent to enhance the competitiveness from the aesthetic performance of the binding design. Book binding is a beautification of books, it is necessary to protect,