时下,各种书籍、文章及传媒中,诸如创意、渠道创意、价格创意、公关创意、广告创意之类属于经营学范畴的词汇频率甚高出现。但“经营创意”是如何界定的,却无处寻觅。笔者认为,学科的成立首先依赖于概念的界定,内容与范围的划分,否则,无从谈起。在此,我想就“经营创意”的概念作些探讨。历史在进步,经济在发展,群众的收入水平在不断提高,消费偏好和结构 Nowadays, in various books, articles and the media, words belonging to the category of management such as creativity, channel creativity, price creation, public relation innovation, advertisement creation and so forth have a high frequency. However, “business ideas” is how to define, but nowhere to look for. The author believes that the establishment of the discipline depends first on the definition of the concept, content and scope of the division, otherwise, impossible to talk about. Here, I would like to discuss the concept of “business idea”. History is improving, the economy is developing, the income level of the masses is constantly rising, and consumer preferences and structure