在很多人心目中,茅台与公款吃喝紧紧地捆绑在一起,这是茅台的营销战略所导致的结果。但是,这只是问题的一个方面。更深刻的原因是,茅台的品牌效应和它曾经在核心消费群体中的高度影响力,使它在当地的地位高高在上,而它依赖团购消费所创造的巨大利润也成为当地政府财税收入的一个宝库。当茅台被绑上了地方经济发展的战车以后,它的经营方向也就发生了脱离市场实际的畸变。 In many people’s minds, Maotai and public funds to eat and drink tightly tied together, this is the result of Maotai’s marketing strategy. However, this is only one aspect of the problem. The deeper reason is that Maotai’s brand effect and its high degree of influence in the core consumer groups make it an outstanding place on the ground while its reliance on the huge profits made by the purchase and consumption has become a treasure trove of local government revenue . When Maotai was tied up in a chariot of local economic development, its business direction also occurred from the actual market distortion.