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abstract：Concept photography is an artistic creation with personal ideas through different photographic media.The creative techniques of contemporary Chinese concept photography are various，the theme of creation also involves various fields of social life.Photographers use image language to express their understanding and interpretation of things.In the process of creation，the photographer added the idea and connotation of personal subjectivity，and their work are used for guiding the viewer to reflect and think about such things.
Key words：concept photography;subjectivity;image language
一、The development of Chinese concept photography
Concept photography has experienced a long development stage since it was introduced into China，early concept photography as a visual tool to criticizes China's current politics，it was not until the 21st century that the public accepted the early non mainstream photography practice .Concept photography has been changed from the old to the new in the form and content of creation .
In China in the 1980s，photography was a simple record of social development，ostensibly simplifying the diversity of art itself. With the progress of social development and the continuous opening of cultural policies，photographers gradually tried to integrate their subjective ideas and critical consciousness into the process of continuous image recording. Photographers such as Gu Zheng，Wang Yaodong and other photographers constantly stimulated people's understanding of the image narrative technique. These conceptual works made a new interpretation of people's living space from a unique point of view and contributed to the controversial cultural background at that time His meager strength.
Until the end of the 20th century and the 21st century，the Chinese concept photography dishes were really on the right track，and the increasing demand for images and new ideas such as photography made the way of image creation more bold and innovative，such as Wang Jinsong's “Baisong Pictures”，“Standard Family”，Ma Liang's “Homesickness”，Liu Zheng's “Chinese People” and “The Three Kingdoms”. These artists reached a good balance between image creation and personal subjective thinking. Through different media，images and art were integrated together，and more profound cultural elements were injected into them，which became a breakthrough in artistic creation.
二、Subjective Expression in Chinese Concept Photography The biggest characteristic of conceptual photography is that the expression of individual subjectivity is added to the process of image creation，which is one of the most essential characteristics of conceptual photography. The author of concept photography should bear the brunt of thinking about how to express his ideas in the image creation，and photography not only acts as a "language" tool which subjective ideas are given to other forms of art and photography，and the relationship between them，and the relationship between them is well weighed. Image language will acquire new concepts. Photographer's subjective expression is very important. It determines being a photographer In concept photography，photographer is a director with strong subjective tendency.
For example，photographer Yao Lu's famous work，“Chinese Landscape ”，takes the waste garbage covered by the green dustproof cloth everywhere in Beijing today as the material，and adds a few pavilions and boats of ancient Chinese landscape paintings to the picture through superb later technology. Pieced together into a seemingly carefully conceived green landscape picture. Yao Lu used the technique of misappropriation in his creation，and skillfully transformed the mechanical technique "copy" into an innovative form of expressing his subjective ideas. Or Fan Shunzan's “how much time reality gives to dreams ”，the difference between reality and dreams in a symmetrical tone of the picture so that the viewer can see，this kind of The intuitive form of expression is mixed with Xu Fan Shunzan's subjective shaping of the characters in the picture. The information conveyed by the work itself is not only refreshing，but also easy to arouse the spiritual resonance of the viewer to these living at the bottom of the society.
三、Reflection on Chinese Contemporary Concept Photography
Because of the particularity of conceptual photography and the difference of image creation，there is no fixed standard for the image formation of conceptual photography，and because of the maturity of contemporary photography technology and the wide popularization of shooting tools，the space and ability of mass participation in image creation are greatly improved. The skillful mixture will make the photographer blind the core idea of creation，and the image away from the subjective theme of the photographer will only be a shell.
Nowadays，the image works created by Chinese contemporary concept photography are full of flowers，and the perspective of photographers also falls in every corner of social life. Many works emphasize the relationship between "see" and "be seen ". Photographers are trying to reproduce a free imagination and real society image space. China's current environment allows photographers to have their own unique perspective，in the cultural diversity of today，Chinese concept photography has a better opportunity and broader development space.
References：
[1]Li Lanlan. A Brief Discussion on Characteristics and Artistic Techniques of Concept Photography Comparative study of Cultural Innovation，2019，3（32）：56-57.
[2]Wang Fang. Chinese Concept Photography [D].]in Contemporary Cultural Context Nanjing Forestry University，2009.
[3]Liang Xin. Characteristics and Problems of Contemporary Chinese Conceptual Photography [J].]1 Modern Decoration（Theory），2011（04）：79.
（作者單位：齐鲁工业大学（山东省科学院））
Key words：concept photography;subjectivity;image language
一、The development of Chinese concept photography
Concept photography has experienced a long development stage since it was introduced into China，early concept photography as a visual tool to criticizes China's current politics，it was not until the 21st century that the public accepted the early non mainstream photography practice .Concept photography has been changed from the old to the new in the form and content of creation .
In China in the 1980s，photography was a simple record of social development，ostensibly simplifying the diversity of art itself. With the progress of social development and the continuous opening of cultural policies，photographers gradually tried to integrate their subjective ideas and critical consciousness into the process of continuous image recording. Photographers such as Gu Zheng，Wang Yaodong and other photographers constantly stimulated people's understanding of the image narrative technique. These conceptual works made a new interpretation of people's living space from a unique point of view and contributed to the controversial cultural background at that time His meager strength.
Until the end of the 20th century and the 21st century，the Chinese concept photography dishes were really on the right track，and the increasing demand for images and new ideas such as photography made the way of image creation more bold and innovative，such as Wang Jinsong's “Baisong Pictures”，“Standard Family”，Ma Liang's “Homesickness”，Liu Zheng's “Chinese People” and “The Three Kingdoms”. These artists reached a good balance between image creation and personal subjective thinking. Through different media，images and art were integrated together，and more profound cultural elements were injected into them，which became a breakthrough in artistic creation.
二、Subjective Expression in Chinese Concept Photography The biggest characteristic of conceptual photography is that the expression of individual subjectivity is added to the process of image creation，which is one of the most essential characteristics of conceptual photography. The author of concept photography should bear the brunt of thinking about how to express his ideas in the image creation，and photography not only acts as a "language" tool which subjective ideas are given to other forms of art and photography，and the relationship between them，and the relationship between them is well weighed. Image language will acquire new concepts. Photographer's subjective expression is very important. It determines being a photographer In concept photography，photographer is a director with strong subjective tendency.
For example，photographer Yao Lu's famous work，“Chinese Landscape ”，takes the waste garbage covered by the green dustproof cloth everywhere in Beijing today as the material，and adds a few pavilions and boats of ancient Chinese landscape paintings to the picture through superb later technology. Pieced together into a seemingly carefully conceived green landscape picture. Yao Lu used the technique of misappropriation in his creation，and skillfully transformed the mechanical technique "copy" into an innovative form of expressing his subjective ideas. Or Fan Shunzan's “how much time reality gives to dreams ”，the difference between reality and dreams in a symmetrical tone of the picture so that the viewer can see，this kind of The intuitive form of expression is mixed with Xu Fan Shunzan's subjective shaping of the characters in the picture. The information conveyed by the work itself is not only refreshing，but also easy to arouse the spiritual resonance of the viewer to these living at the bottom of the society.
三、Reflection on Chinese Contemporary Concept Photography
Because of the particularity of conceptual photography and the difference of image creation，there is no fixed standard for the image formation of conceptual photography，and because of the maturity of contemporary photography technology and the wide popularization of shooting tools，the space and ability of mass participation in image creation are greatly improved. The skillful mixture will make the photographer blind the core idea of creation，and the image away from the subjective theme of the photographer will only be a shell.
Nowadays，the image works created by Chinese contemporary concept photography are full of flowers，and the perspective of photographers also falls in every corner of social life. Many works emphasize the relationship between "see" and "be seen ". Photographers are trying to reproduce a free imagination and real society image space. China's current environment allows photographers to have their own unique perspective，in the cultural diversity of today，Chinese concept photography has a better opportunity and broader development space.
References：
[1]Li Lanlan. A Brief Discussion on Characteristics and Artistic Techniques of Concept Photography Comparative study of Cultural Innovation，2019，3（32）：56-57.
[2]Wang Fang. Chinese Concept Photography [D].]in Contemporary Cultural Context Nanjing Forestry University，2009.
[3]Liang Xin. Characteristics and Problems of Contemporary Chinese Conceptual Photography [J].]1 Modern Decoration（Theory），2011（04）：79.
（作者單位：齐鲁工业大学（山东省科学院））