论文部分内容阅读
2005年电磁炉行业的爆发性增长,让很多曾经只是抱着试试看的想法进入到这个行业企业无心插柳柳成荫。进入2006年,一、二线品牌如美的、富士宝、尚朋堂、九阳等除在一级市场争雄以外,已经开始大规模进军二三级市场,行业新军格兰仕、奔腾等品牌经过2005年的发展,也基本在全国市场都已布局完成,那么,在这种市场背景下新品牌再进入到电磁炉行业中,还有机会吗?本刊记者近期走访了格尔顿电子(香港)国际科技集团有限公司和广州市爱多影音有限公司,它们都是以生产AV类产品为主的企业,但在2006年却都加大对电磁炉市场的投入,是什么原因让他们进入到电磁炉行业,又将采取什么样的市场运作模式呢?
Induction cooker industry in 2005 the explosive growth, so many have just tried to hold the idea of just entering the industry unintentionally. Into 2006, a second-tier brands such as the United States, Fu Shibao, Shangpeng Church, Joyoung other in addition to fighting a level outside the market, has begun large-scale into the 23 markets, the industry’s new army Galanz, Pentium and other brands after 2005 Development, but also the basic layout in the national market have been completed, then, in this market context into the new brand induction cooker industry, there is a chance? This reporter recently visited the Galton Electronics (Hong Kong) International Technology Group Co., Ltd. and Guangzhou love more audio-visual Co., Ltd., which are based on the production of AV-based products business, but in 2006 have increased investment in the induction cooker market, what is the reason for them into the induction cooker industry, turn What kind of market operation mode?