“企业要研究战略,不断地分析未来。”这是全国优秀乡镇企业家、“中国鞋王”、森达集团董事长朱湘桂的座右铭。 创名牌产品,夺江苏三强,争全国“鞋王”,闯国际市场。这既是森达集团拟定的战略目标,也是他们踏平坎坷成坦途的生命轨迹。森达人一开始便高瞻远瞩,号准时代脉搏,以质取胜勇打名牌,从而不“名”则已,一“名”惊人:他们独具慧眼,以男鞋带女鞋,稳扎 “Enterprises must study strategies and constantly analyze the future.” This is the motto of the outstanding township entrepreneurs, “China Shoes King” and Chairman of the Sunda Group Zhu Xianggui. Create brand-name products, win the top three in Jiangsu, compete for the national “shoe king”, and win the international market. This is both a strategic goal of the Senda Group and a trajectory of their smooth path to success. The Senda people looked forward from the beginning, pulsed on the pulse of the times, won the brand name by winning with quality, and thus had no “name” already, and a “name” was astonishing: they were eye-catching and they took men’s laces and shoes.