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本文基于对畜产品供应链品牌体系创建与运营的系统认识、机理和影响因素的分析,运用推理演绎、系统分析、决策分析、创新思想等方法,分析、设计、梳理畜产品供应链品牌体系创建与运营的常规流程,明确其过程中需要解决的关键问题。同时提出针对性策略以建立流程标准体系,有效提高畜产品供应链的整体竞争力和品牌影响力,提高风险防控能力,为畜产品供应链品牌体系创建与运营提供策略支撑。
Based on the analysis of the system cognition, mechanism and influencing factors in the establishment and operation of the brand system of the livestock product supply chain, this paper analyzes, designs and combs the establishment of the brand system of the livestock product supply chain by using the methods of reasoning deduction, system analysis, decision analysis and innovative thinking And the operation of the regular process, a clear process of the key issues to be solved. At the same time, we put forward targeted strategies to establish a process standard system to effectively improve the overall competitiveness of the livestock products supply chain and brand influence, enhance risk prevention and control capabilities, and provide strategic support for the establishment and operation of the livestock products supply chain brand system.