据不完全统计,截至2011年底,中国境内公开发行的杂志约10000种、报纸2000多种,电视频道2000多个,电台15000多个。这些只是能被有关部门粗略统计的媒体形式,而各类网站以及各种被标榜为“新X媒体”的新媒体,更是难以计数。媒体形式的多元化成就了变身“搜索达人”的消费者!如果说品牌有100种渠道接触消费者,那么现在的消费者 According to incomplete statistics, as of the end of 2011, there were about 10,000 kinds of magazines published in China, 2,000 kinds of newspapers, over 2,000 television channels and over 15,000 radio stations. These are only forms of media that can be roughly counted by the relevant departments, but it is even harder to count websites and various new media advertised as “new X media.” Diversification of the media form the achievements of the “search for people” of consumers! If the brand has 100 channels of contact with consumers, and now consumers