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随着旅游产业的高速发展,相关学科也在逐步完善中。如今,人们不仅对物质生活质量要求更高,对精神文明生活质量也提出了一些新要求,被动式的旅游方式已不能满足。本文从四个方面,对旅游传播进行深层次的阐述,对旅游传播的性质、特点与功能进行全面探讨。近年,我国旅游产业飞速发展,我国朝着旅游强国的方向迈进,国际和国内旅游竞争也进入白热化阶段。随着人们生活水平的提高,对于旅游的态度也由被动转为主动,这代表着崭新旅游时代的来临,传统的旅游概念已经不再适合现今人们的需要。
With the rapid development of tourism industry, related disciplines are gradually being improved. Nowadays, people not only have higher requirements on the quality of material life, but also put forward some new requirements on the quality of life of spiritual civilization. Passive travel can no longer be satisfied. This article from four aspects, carries on the deep level elaboration to the travel communication, carries on the thorough discussion to the nature, the characteristic and the function of the travel communication. In recent years, with the rapid development of China’s tourism industry, China has moved in the direction of becoming a tourist powerhouse and the competition in international and domestic tourism has entered a white-hot stage. With the improvement of people’s living standards, the attitude towards tourism is also changed from passive to active, which represents the advent of a brand new tourism era. The traditional concept of tourism is no longer suitable for the needs of today’s people.