当前我国水运企业间竞争激烈,各水运企业纷纷采取各种各样的策略参与竞争,但在目前竞争形势非常严峻的境况下,各企业感到经营困难,大都面临亏损的局面。因此各企业呼唤着系统有效的新型管理策略的出现。本文正是在这种情况下,通过对CI策略的分析论述,建议我国各水运企业适时导入CI。 Currently, there are fierce competitions among water transport enterprises in China. All water transport enterprises have taken various strategies to compete. However, under the current severe competitive situation, all enterprises feel that they have difficulty in operation and are mostly facing losses. Therefore, all enterprises are calling for the emergence of a new effective management strategy. This article is precisely under such circumstances, through the analysis of the CI strategy, suggest that China’s water transport enterprises timely import CI.