韩国的手机或家电产品,并非靠人们通常认为的核心技术优势打败欧、日对手,而恰恰是靠新颖的设计占据上风。在竞争日趋激烈,商家被迫同时降低成本和改善服务,或零部件生产已基本实现模块化,技术革新的余地又仍有限的时候,产品设计就成为商家所赖以维系竞争优势的一项核心能力。 South Korea’s mobile phone or home appliances, not by the people usually think of the core technical advantages to defeat the European and Japanese rivals, but precisely by the new design prevailed. As competition intensifies, businesses are forced to reduce costs and improve service, or component manufacturing is essentially modular, and there is still limited scope for technological innovation, product design becomes a core part of the business to sustain competitive advantage ability.