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增强现实技术的问世及其不断改进,拓宽了儿童出版物出版与发展的空间,但赢利模式的不成熟,使得增强现实类儿童出版物利润源受到束缚。利润源包括核心利润源、辅助利润源、潜在利润源,而核心利润源的推广存在障碍、辅助利润源的实现技术难以突破、潜在利润源的挖掘需要具备多元思维。从体验与营销出发,开发核心利润源,丰富技术手段拓展辅助利润源,突破思维局限挖掘潜在利润源,有利于企业赢利模式的构建与稳定。
The advent of augmented reality technology and its continuous improvement have widened the space for the publication and development of children’s publications. However, the immature profit-making model has constrained the profit sources of augmented reality children’s publications. Profit sources include core profit sources, auxiliary profit sources and potential profit sources, while barriers to the promotion of core profit sources are impeded. It is difficult to break through the technology of assisting profit sources, and multiple sources of thinking are needed for mining potential profit sources. Starting from experiential and marketing, developing core profit sources, enriching technical means to expand auxiliary profit sources, and breaking through the limitation of thinking to tap potential profit sources are conducive to the construction and stability of the profit model of enterprises.