尚在起步阶段的中国动漫产业,受政府行政体制干预和扶持政策的影响大,市场化、产业化程度较低,还存在不少隐忧和乱象。中国动漫产业的当务之急不在于继续扩大规模,追求数量上的赶超,而是应耐下心来注重动漫产品的文化品牌建设,加大知识产权的立法保护力度,从而创建具有中国特色的动漫品牌,在逐步稳固本土市场的同时,探索走向世界的道路。 The animation industry in China, which is still in its infancy, is greatly affected by the intervention and supportive policies of the government administrative system. However, there are still many hidden worries and chaos in the marketization and industrialization. The top priority of China’s animation industry is not to continue expanding its scale and pursuing quantity catch-up. Instead, it should pay close attention to the building of cultural brands for animation products, intensify the legislative protection of intellectual property rights, create animation brands with Chinese characteristics, While gradually stabilizing the domestic market, we should explore the road to the world.