中央电视台九运会期间开通的互动电视服务,实际上是广电总局有线数字电视全国试验的第一炮。试验结束后,广电总局将宣布谁是数字有线电视的经营主体,什么样的节目和业务可以“经营”,具体的商业模式是什么。尽管政府的努力正遭遇市场内利益各方的诘难,但广电的企业化进程无疑要加速了。 The opening of interactive TV service during the 9th National Games of CCTV is actually the first shot of the national trial of digital cable TV by SARFT. After the trial, SARFT will announce who is the main operator of digital cable television and what kind of programs and businesses can be “run” and what are the specific business models. Although the efforts of the government are encountering the hardships of all parties involved in the market, the process of enterpriseization of broadcasting and television is undoubtedly accelerating.