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公司上市之后采取的市场扩张政策的不到之处以及由此引发的市值下降问题进行了SWOT分析,最终指出特许经营权的会计处理方法不当只是问题的表象,究其根本是多种因素发酵而来的。
SWOT analysis of the market expansion policy taken after the listing of the company and the resulting decline in market value, and ultimately pointed out that improper accounting treatment of the franchise is only the appearance of the problem, the fundamental is the fermentation of many factors Come on.