春风将尽,消费者开始筹划购置电冰箱、空调器等大件商品,新的销售旺季已经临近。在炙人的竞争气氛中,谁能领先一步,将清凉世界送入千门万户?对1997年夏季电冰箱、空调器市场,消费者与生产者同样充满企盼。 电冰箱:从总体上看,电冰箱市场供大于求的特征比较明显,市场竞争日益加剧,国内生产企业普遍面临价低利薄、资金短缺和国外名牌冲击的多重压力。根据轻工总会“九五”发展规划,“九五”期间,我国家电工业的发展速度将达到年均15％左右。到2000年电冰箱产量将达到1600万台。这表明在未来几年里产大于需的状况将更为严峻。1996年电冰 As the spring breeze drew to a close, consumers began to plan to purchase large items such as refrigerators and air conditioners. The new sales season is approaching. In the competitive atmosphere of the deaf, who can take the lead and send the cool world into thousands of households? With the refrigerator and air-conditioner market in the summer of 1997, consumers and producers are also full of hope. Refrigerators: On the whole, the characteristics of the oversupply in the refrigerator market are obvious, and the market competition is becoming increasingly fiercer. Domestic manufacturers are generally faced with multiple pressures such as low prices, thin profits, shortage of funds, and the impact of foreign brand names. According to the “Ninth Five-year Plan” of the China National Light Industry Council, during the “Ninth Five-Year Plan” period, China’s home appliance industry will develop at an average annual rate of about 15%. By the year 2000, the output of refrigerators will reach 16 million units. This shows that in the next few years, the situation of producing more than necessary will be even more severe. Electric ice in 1996