麦克卢汉在《人体的延伸》一书中强调,“电视不只是娱乐工具,还是制造现代人心灵、改变整个生活情境的新力量”。⑴一般认为电视节目的三个功能属性是传递信息、娱乐受众和教育引导,少儿节目更是如此。但当前的电视频道考核方法单一粗暴,大部分少儿卡通频道不得不片面追求高收视率或市场占有率,节目的排版常常导致各少儿卡通频道内容的高度同质化,教育益智类节 McLuhan emphasized in his book The Extension of the Body that “television is not just an entertainment tool, but also a new force that creates a modern soul and changes the whole context of life.” (1) It is generally believed that the three functional attributes of television programs are to convey information, entertain the audience and guide education, especially for children’s programs. However, the current assessment method for television channels is gross and crude. Most children’s cartoon channels have to unilaterally pursue high ratings or market share. The layout of programs often leads to a high degree of homogeneity in the contents of cartoon channels for children. The Educational Puzzle