在当前互联网经济的大环境下,电子商务的出现无疑影响着纺织服装行业的传统格局,企业要想继续前行,就不得不去适应电商带来的格局变化,经历艰难的蜕变成长历程。雪莲作为传统纺织服装企业,适应变局和蜕变成长的历程可谓是行业转型的一个典型缩影。 In the current Internet economy environment, the emergence of e-commerce will undoubtedly affect the traditional pattern of textile and garment industry, companies want to continue moving forward, we have to adapt to changes in the pattern of e-commerce, experiencing a tough transformation and growth process. Saussurea as a traditional textile and garment enterprises, to adapt to changes and the process of transformation and growth can be described as a typical microcosm of the transformation of the industry.