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《寻找金花》是广西电视台卫星频道于2004年初推出的一档大型文化娱乐类民族风情栏目。它将丰富多彩的民族文化内涵与现代时尚的节目形式相结合，用美丽、新奇、现代、时尚等元素吸引观众。开播一年多来，受到省内外观众的欢迎和好评。据央视索福瑞调查数据显示《寻找金花》在广西省网收视率稳居同时段第一，在全国31个省会城市稳居所有卫视的前9名，并且排名不断前移。《寻找金花》栏目为什么会受到观众的青睐，其特色和成功因素何在，还存在哪些不足，今后如何进一步发展?6月下旬在桂林举行的栏目研讨会上，来自北京和上海新闻媒体、高等院校及全国妇联的专家、学者和《寻找金花》栏目组的主创人员一起就上述问题进行了研讨。
“Looking for Golden Flower” is a large cultural and entertainment class section of Guangxi TV Station Satellite Channel launched in early 2004. It combines rich and colorful ethnic cultural connotation with modern fashion program forms, with beautiful, novelty, modern, fashion and other elements to attract viewers. More than a year since its launch, the audience was welcomed and praised by both inside and outside the province. According to CCTV Sofitel survey data show that “looking for Golden Flower” ratings stable in Guangxi Province network at the same time the first paragraph in the country’s 31 capital cities ranked the top 9 of all TV, and keep moving forward. Why the “Looking for Golden Flower” column will be favored by the audience, its characteristics and success factors, what are the shortcomings in the future how to further develop? In late June in Guilin section of the seminar, from Beijing and Shanghai news media, higher Experts and scholars from colleges and women’s federations across the country discussed with the chief staff of the “Looking for Golden Flower” group on the above issues.