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宣传(Publicity) 虽然内情通报、作者旅行宣传、电视曝光等对学术书机会不多,而一份细心的宣传计划却可大大增加一些重要图书的销售机会。 美国鲍克公司通过一系列书目,对出版社、书店、图书馆和其他方面提供重要的信息服务,这些出版物包括:《即将出版的新书》、《在版书目》、《主题分类指南》、《美国图书出版记录》、《在版纸皮书目录》等。为此,要求出版社在正式出版前6个月以新书预告信息表的形式,将新书信息提供的克公司,所有准确而又及时的书目,都会增加出版社把新书推荐
Publicity Although there are few opportunities for scholarly books on travel information, television exposure, etc., a well-informed publicity program can greatly increase sales opportunities for some important books. The United States of America Bowker Corporation through a series of bibliographic, publishing, bookstores, libraries and other aspects of important information services, these publications include: “forthcoming book”, “in version of the bible”, “thematic classification guide” “American book publishing records”, “in the version of paper book catalog” and so on. To this end, requiring publishers 6 months prior to the official publication of the new book information form, the new book information provided by the company, all accurate and timely bibliography, will increase the new book recommended