胡锦涛总书记在考察人民日报社工作时的重要讲话中强调,要坚持正确舆论导向,要把提高舆论引导能力放在更加突出的位置。他还指出:“必须加强主流媒体建设和新兴媒体建设,形成舆论引导新格局。”以舆论引导为贯穿全篇的关键词,从指明各个媒体要恪守党性原则、着力提高舆论引导能力,到整合各类媒体形态、构建舆论引导 In his important speech on the work of the People’s Daily, President Hu Jintao emphasized that it is necessary to uphold the correct direction of public opinion and put more emphasis on improving the guidance of public opinion. He also pointed out: “We must strengthen the construction of mainstream media and the building of new media to form a new pattern of public opinion guidance.” "Using public opinion as a key keyword throughout the entire article, from pointing out that all media should abide by the principle of party spirit, To integrate all types of media, build public opinion