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收在本期选题里的这几个案例。皆是在10年以内快速发展起来的中小型民营企业。它们的市场业绩显赫,经济效益显著,品牌知名度日隆,但人们真正感兴趣的显然还不是这些表面的光环,而是深深隐藏在成功背后的各自独特的一套运作经验,或曰成长模式。这些企业,或者在管理上有所长,或者寻觅到了市场前景广阔的投资项目,或者在营销上下了苦功,或者在资本运作上形成优势,总之是各有自己的“绝活”。相信正在困境中左冲右突的经营者们从个案的解读中会领悟到自己需要的东西。
Received in the current issue of these few cases. All are small and medium-sized private-owned enterprises that have developed rapidly within 10 years. Their outstanding market performance, significant economic benefits, brand awareness is flourishing, but people are really interested in the surface is not obviously the aura, but deeply hidden behind the success of their own unique set of operational experience, or growth model . These enterprises, either with their respective strengths in management or looking for promising investment projects in the market, have either made great efforts in marketing or formed an advantage in the operation of capital. In short, they all have their own unique skills. Believe that the plight of the left and right operators from the interpretation of the case will understand what they need.