民族文化是民族在适应不同自然环境和社会环境的过程中所形成的独具特色的风俗习惯、伦理道德、思维方式以及人生观、价值观等多方面的整合体,是一种“有序的意义系统和符号系统”。广告创作者根据广告主设定的目标,运用各种专业手段,使商品成为某种情感、某种生活甚至某种文化的代表或象征,实现与目标受众的有效 Ethnic culture is a combination of many unique customs, ethics, ways of thinking and outlook on life and values ​​formed by the nation in adapting to different natural and social environments. It is an “orderly Meaning System and Symbology ”. According to advertisers set the target set by advertisers, the use of various professional means to make a certain emotional products, some kind of life or even a cultural representation or symbol of the target audience to achieve effective