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广告目标深度传递阿芙品牌理念,提升消费者对产品品质的信任度,提升阿芙品牌美誉度和知名度,扩大品牌影响力。策略亮点借助移动App平台和直播平台,预热活动,营造氛围;将视频直播引入线下活动,将活动和产品通过网络主播的亲身体验最真实的展现给受众,扩大二次曝光,进一步提升品牌影响力。创新点线下活动结合网络直播,独家制作美妆剧集《达人不在家》,既保障优质内容传播,又成
Advertising goals deep transfer A Fu brand concept, enhance consumer confidence in product quality and enhance the reputation and popularity of Af brand, expand brand influence. Strategic Highlights Pre-heating activities and creating atmosphere with mobile app platform and live broadcasting platform; Introducing live video to offline activities to present audiences the most authentic experience of events and products through network anchorpersons, expanding second exposures and further enhancing brands Influence. Innovative line of offline activities combined with live webcast, exclusive production of beauty drama “up to people not home”, both to protect the dissemination of quality content, but also as