由服务问题引发的“恒升事件”已经历时数月,这个原本可以很快得到解决的问题终于闹到了满城风雨的地步——恒升把消费者王洪和《微电脑世界》、《生活时报》推上了被告席。在耳旁沸沸扬扬的“对错”讨论声中,我们不妨换一个思路,从危机公关的角度来分析一下恒升在此事件中的得失。或许,这对其他企业再碰到类似问题时如何应对具有更大的意义。为此,记者专门走访了国内著名公共关系学专家郭惠民教授。 The “Hengsheng Incident” triggered by service problems has been going on for months. This problem, which could be solved very soon, has finally reached a stormy stage. Hengsheng has taken consumers Wang Hong and “Microcomputer World” and “Life Times” to push On the dock. In the discussion of the “right or wrong” discussion in the ears, we may as well exchange another train of thought to analyze Gains and Losers in this incident from the angle of crisis public relations. Perhaps this is of greater significance to how other companies deal with similar problems. To this end, the reporter specially visited the famous domestic public relations expert Professor Guo Huimin.